Estimados lectores,
Seguimos sin buenas noticias en la taquilla española. Creo que seguir dando vueltas a que la cosa es inferior al pasado año no tiene sentindo. ¿Es el producto es diferente? Sí en gran parte, pero es más lógico pensar que es la audiencia la que es más diferente. Diferente por el interés que tienen hacia el cine y diferente por su poder adquisitivo.
La cantidad de espectadores que se interesan por el cine en las salas es inferior, eso no podemos negarlo, sería fantástico poder hacer una densa investigación de esto junto a otras investigaciones que mirar de dar luz a qué se puede cambiar en todo esto para recuperar la audiencia. Precios, oferta, cambios de ventanas de explotación, reducción de salas, muchas cosas que implican que todo el mundo "se baje un poco los pantalones" (ya no estamos ni para apretar el cinturón).
Informes de la semana:
Taquilla España
http://www.boxoffice.es/reports_spain/2012/hugo-supera-los-17-millones-en-su-estreno-y-ghost-rider-decepciona/
Taquilla USA
http://www.boxoffice.es/reports_usa/2012/act-of-valor-sorprende-con-un-solido-numero-uno-en-usa/
Con todo, no hemos de dejar de pensar que tiempos mejores llegarán y que hay que estar preparados para estos.
Esta semana no os dejéis de pasar por el Twitter que hemos creado de Boxoffice Consulting:
http://twitter.com/BoxofficeC
Ya os he hablado, ¿no? Es la consultoría que salió de Boxoffice.es hace ya tres años y medio y que sigue maravillosamente activa desarrollando proyectos en preproducción para productoras.
Un saludo a todos
Pau Brunet
13 March, 2012
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12 comments:
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It’s definitely a challenging time for the box office, and it’s clear that many factors are influencing the audience's behavior. I agree that adapting to these changes is crucial. In the same way, industries like food services have had to adjust, and Sonic Drive-In, for example, has adapted by offering a diverse sonic breakfast menu to cater to different tastes and needs. Whether it's a quick bite before a movie or an early morning snack, Sonic's breakfast options provide convenience and variety, which could be a key takeaway for any business trying to win back customers in tough times.
Changing dynamics and audience habits in the cinema sector can negatively affect box office figures, Scorsese's magical cinema affects its audience, while reducing interest in halls in general, I think innovations in pricing, content and lounge policies are necessary for the solution, I hope we will see brighter days in the future, you can try playing basketball legends to have a good time, this game is a very entertaining and enjoyable game, I'm sure you won't understand how time passes while playing this game.
La situación en la taquilla española representa un reto que requiere un análisis profundo de los cambios en la audiencia y sus intereses. En este contexto, como en el juego de Cookie Clicker , hay que encontrar maneras de enganchar al público de nuevo, transformando la experiencia del cine.
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